<\/i><\/a><\/p><\/div><\/div><\/div><\/li><\/ul><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1526002455963{border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_raw_html]JTVCc3RhX2FuY2hvciUyMGlkJTNEJTIyYW5jaG9yJTIyJTIwJTJGJTVE[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-12″][vc_column_text]<\/p>\nThe Challenge<\/b><\/h3>\n
For almost 20 years, Custom Ink has been the leading provider of custom apparel and accessories for groups, teams, and events and special occasions.<\/p>\n
Coming into the company as the new vice president of Creative, I looked to initiate a project that would elevate\u00a0innovation,\u00a0broaden capabilities and improve the creative process of my team.\u00a0The creative brief was to transform\u00a0the everyday custom gear unboxing experience into an unexpected journey into customers\u2019 imaginations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-12″][vc_single_image image=”756″ img_size=”full”][vc_single_image image=”355″ img_size=”full”][vc_single_image image=”358″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]<\/p>\n
The Approach<\/b><\/h3>\n
I challenged my group of designers, copywriters, production designers,\u00a0and project managers\u00a0to rethink\u00a0how they approached\u00a0problem solving and the\u00a0creative process.<\/p>\n
I then led the team in the creation of several unique box designs to surprise and delight customers receiving their product deliveries. The designs targeted various customer segments with instructions right on the box to easily transform each one into something new, exciting, and sharable on social media – from a spaceship to a treasure chest to a business attach\u00e9 case.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10″][vc_single_image image=”755″ img_size=”full”][vc_single_image image=”361″ img_size=”full”][vc_single_image image=”357″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]<\/p>\n
The Results<\/b><\/h3>\n
The project\u00a0helped transform\u00a0the team,\u00a0the creative process, and set the stage for a new way of working collaboratively.\u00a0The department now sets and achieves project goals strategically, which has led to increased\u00a0innovation,\u00a0capabilities, a higher level of productivity, and an improved reputation with Marketing partners and across the company.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1453282557222{border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1526002455963{border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_raw_html]JTVCc3RhX2FuY2hvciUyMGlkJTNEJTIyYW5jaG9yJTIyJTIwJTJGJTVE[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-12″][vc_column_text] The Challenge For almost 20 years, Custom Ink has been the leading provider of custom apparel and accessories for groups, teams, and events and special occasions. Coming into the company as the new[…] <\/p>\n
Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-349","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/pages\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":18,"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/pages\/349\/revisions"}],"predecessor-version":[{"id":757,"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/pages\/349\/revisions\/757"}],"wp:attachment":[{"href":"http:\/\/scottwadler.com\/wp-json\/wp\/v2\/media?parent=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}