Branding & Creative Executive
I have worked for some of the most widely recognized brands, such as MTV, Comedy Central, and Nickelodeon, as well as organizations that include Viacom, NBCUniversal, Custom Ink, Lutron, and Horizon Media. As Executive Creative Director, I set design strategy and build brand presence through creative innovation across social media, digital, video, experiential, print, advertising, and retail. A mentor and educator at heart, I cultivate talent and energize high-performing, creative teams to deliver captivating experiences that drive brand recognition and profitability.
My appreciation for design and creativity began at the School for Visual Arts, where I earned a BFA in Communication Design, and where I taught and served as a visiting lecturer. I’m honored to be recognized by the school as one of the 137 distinguished alumni among their 35K graduates.
I frequently share my knowledge at speaking engagements such as the HOW International Conference, and the in-house xCHANGE, “Leveraging the Power of Design” conference.
In addition, my work has been published in various books and periodicals, featured at the Franklin Institute, and acknowledged by numerous award competitions including AIGA, Art Directors Club, HOW Magazine, Communication Arts, and Promax.
What They Say
Scott was the VP of Creative when I joined CustomInk as CMO in February, 2016. He had already significantly advanced the distinctiveness and freshness of Custom Ink’s branded creative. He was an important partner in a project to create a new articulation of Custom Ink’s brand purpose, define a simpler brand architecture, and implement new customer experience principles.
Scott also spearheaded the development of new creative capabilities, including adaptive creative for social media, short-form video, and branded content.
- Lisa H. Macpherson
- Senior Marketing Executive
Scott was an exceptional creative leader and teacher who infused creativity and innovative marketing into the lifeblood of MTV Networks and Viacom brand properties during his extraordinary tenure there.
Scott initiated strategic multi platform campaigns that pushed creative boundaries into the Viacom organization and made the MTV Networks’ Creative Services group, by far, the most well-respected, most-talked about internal agency in the industry.
Scott is a brilliant, passionate, creative visionary with a smart eye for design and unique branding that has gained his department hundreds of awards and recognition. It is clear how much Scott enjoys creative leadership and driving brand initiatives which is why he has earned the utmost respect from his team, peers and clients.
- Joelle Lau
- VP, Brand Design Creative, Nickelodeon Preschool
I was lucky enough to have met Scott early in my professional career. After spending over twenty plus years in the media industry I have met few individuals with the honesty, work ethic, knowledge, patience, humor, and intelligence that Scott possesses.
His secret was obvious to all around him – he led by example. Equal parts teacher, leader, coach, friend, therapist and mentor. His laugh meant you were on to something, his handshake a confirmation and a contract.
- Eric Feldman
Scott combines huge artistic talent with great strategic business sense and off-the-charts great people skills. I highly recommend him to anyone – and everyone – looking for a senior-level creative who can design, manage, inspire, produce and conceive visually compelling, factually effective communications of all kinds.
- Sharon Glassman
- Executive Producer